What do you say when individuals ask you, "What do you do?" or "What's your occupation?" If you're similar to the vast majority, you reply with either your employment title or the business you're in or the organization you work for. Furthermore, THAT'S what makes the vast majority bland, replaceable and simply one more machine gear-piece in the wheel according to the general population who matter to them professionally. The key qualification is: Are you a vocation title or an individual brand? The Difference between a Job Title and a Personal Brand Give me a chance to clarify what I mean. You have two options when you need to discuss what you do. You get the chance to choose on the off chance that you need to be non specific or particular. You can be work title or an individual brand. It's all up to you. For instance, you can say, "I'm a nutritionist." OR you can say, "I treat your child's ailment with my exclusive eating methodologies." Another case: you can say, "I'm a land operator." OR you can say, "Regardless of how terrible your credit is, I can help you purchase the property of your picking." The distinction is in the 'guarantee'. A vocation title is only a word or expression that comprehensively portrays what you do. Be that as it may, a particular answer imparts to your group of onlookers an exceptional guarantee of significant worth - an announcement of what your Personal Brand remains for. When you see yourself as work title, you're not suggesting that you're particularly and really significant to your customers. Then again, when you view yourself as a Personal Brand, you tell individuals what you do, who you do it for, and above all, why they ought to care (how you're distinctive).